✓
Start right.
You’ve started something. Brilliant. Keep the basics straight before the mess has a chance.
- Tell Cow where you are
- Choose how you operate
- Start with five clear money areas
A simpler place to start
Keep your cash
in order.
Cash Cow isn’t accounting software. It’s the simple starting point for keeping your income, expenses and everyday business records straight.
Connect the money. Chuck in your receipts. See what’s coming in, what’s going out, who owes you, what you owe and what’s tied up in stock.
See how it worksMoney in ↑
Money out ↓
🐄
Cow proposes.
Human decides.
Cash Cow is a starting point
Small enough for a side hustle. Useful enough for a company.
Choose the one that sounds most like you. Keep the everyday money straight without turning into an accountant.
For Startups
Start clean. Stay clean.
Get the money side straight from day one, before six months of transactions, missing receipts and mystery invoices turn into a horrible clean-up job.
This sounds like me. Join the beta ↓ Public beta
Fancy being one of the first through the gate? We’re opening Cash Cow to a small group of beta users.
Join the betaFive things. That’s the heart of it.
Know where the money is.
No journals, debits or nominal ledgers. Just five ordinary questions about your business.
Example business · Demo
Money in
£8,420Airbnb payout received · £612Looks tidy ✓
🐄 Nice. You know exactly where this bit stands.
Cash is king
Keep an eye on your cash flow.
What you have. What’s coming in. What needs to go out. What’s tied up in stock.
Example business
Cash now£5,240Available today
Money coming in£2,450Invoices sent and still owedCreate & send invoices
Money going out£940Supplier bills still dueAdd supplier bills
Tied up in stock£1,760Rough value held in stockTrack basic stock
Start from where you are
Clean slate or carrier bag full of crap.
Sort the mess out.
Behind? Mixed things up? Lost the odd receipt? Fine. Chuck it in. We’ll start from where you are.
- No pre-organising required
- One simple decision at a time
- Accountant judgement stays with humans
The memorable bit
Don’t know where it belongs?
Chuck it in the Trough.
Receipts, invoices, statements, spreadsheets and stray bits of paperwork. You don’t have to organise the mess before Cash Cow can help you organise the mess.
Mess sorted0%
🐄 Four things are waiting. Chuck the first one in.
Interactive demo
ReceiptRaymond’s£34.50
InvoiceMoyo Studio£840.00
StatementAugust bank statement31 lines
ReceiptRestaurant£180.00
THE TROUGH
Cow proposes. Human decides.
Obvious stuff should feel obvious.
Cow makes a sensible suggestion. Accept it, change it or leave it for later. No accounting lesson required.
R
Card paymentRaymond’s
£34.5014 August · £34.50
🐄
Cow thinksStationery
96% sureNice. Another one sorted.
When it needs a human
The Accountant’s
In-tray.
Cash Cow handles everyday organisation. When accounting or tax judgement is genuinely needed, don’t turn it into a quiz for the business owner.
“Cow handles the admin. Humans handle the judgement.”
Needs a lookEmpty
Apple · 12 AugustMacBook Pro£2,300
Computer equipmentLooks like computer equipment. The accounting or tax treatment can depend on how your business is set up.
One click. No depreciation lecture.
Deliberately simple
We keep the basics straight.
Your accountant can do the accounting.
No journalsNo debits & creditsNo tax returnsNo payrollNo accounting qualification required
Before or alongside
Cash Cow first. Accounting software when you need it.
Already use Xero, QuickBooks or FreeAgent? Fine. Cash Cow can still be the simple bit you use every day, while your accounting software or accountant handles the complicated stuff.
No partnership, endorsement or live integration is implied.
Global core. Local guidance.
Money came in. Money went out. That bit is universal.
Cash Cow keeps the basics organised wherever you are. Local tax and accounting rules sit one layer deeper, where they belong.
UK
United Kingdom
Plain-English signposts for sole traders, landlords, partnerships and companies.
See the UK gist →UGUganda & East Africa
Local record-keeping context, with mobile money and small-business realities in mind.
See the Uganda gist →···Other countries
The five basics still work. Local obligations may need professional guidance.
See the global approach →Simple pricing. Properly useful.
Useful software doesn’t need to cost a fortune.
Cash Cow keeps everyday business money organised without pretending to be accounting software. Start small, keep it tidy and bring in a human when judgement is needed.
For the first through the gate10 places only
Founding Herd
Free
The first 10 beta users get Cash Cow free.
- Everything in Cash Cow
- Help shape the early product
- A small, direct beta group
Best place to startEveryday pick
Cash Cow
£4.99/ month
about $7 / €6 / UGX 25,000
Planned standard price after beta. No charge now.
About the cost of a coffee each month.
For one person running a business, including a one-person limited company.
- Five clear money areas
- The Trough for loose receipts and records
- Simple Cow suggestions you stay in control of
- The Accountant’s In-tray
When more people need the picture● ● ●
Cash Cow Herd
£14.99/ month
about $20 / €18 / UGX 75,000
Planned team price after beta. No charge now.
For teams, shared organisation and businesses where more than one person needs visibility.
- Everything in Cash Cow
- For a founder and admin or finance support
- For working with a bookkeeper or accountant
- Built around clearer shared organisation
Prices are shown in GBP. Dollar, euro and Ugandan shilling figures are approximate guides, not fixed exchange rates.
Chartered AccountantDyslexic creative brainThe thinking behind the Cow
Built with two hats on.
Cash Cow was created by Marcus Warry, a Chartered Accountant, founder of The Ideas Shed and owner of a distinctly dyslexic, creative brain.
He understands why financial records need to be properly organised. He also knows that you should not have to think like an accountant just to keep your business in order.
Accounting hat
Keep the basics rigorous, useful and tidy.
Creative hat
Make it ridiculously simple to understand and use.
Proper financial thinking. Designed for humans.
Start right. Or sort the mess out.
Want to try
Cash Cow?
The first 10 beta users get Cash Cow free.
We’re opening Cash Cow to a small group of beta users now. Running a startup, small business, side hustle or company, or working with clients as an accountant? Come through the gate.